Digital Communications at Work: Designing Channels for Employee Engagement and Experience, (Hardcover)

<p><b>Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.</b> </p><p><i><b>Digital Communications at Work</b></i> is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility. </p><p>Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to: <br>- Develop a tailored channel strategy aligned to business goals and culture <br>- Build and present a compelling business case to secure leadership buy-in <br>- Apply frameworks to select, integrate and optimize digital tools effectively <br>- Implement content plans that sustain engagement and talent retention <br>- Measure, analyze and refine for continuous improvement and ROI </p><p>With step-by-step guidance and actionable tools, <b><i>Digital Communications at Work</i></b> equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance. </p><p><i><b>Themes include: </b> Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI</i></p>

• Digital Communications at Work: Designing Channels for Employee Engagement and Experience, (Hardcover)
• Author: Sharon O'Dea
• ISBN: 9781398626096
• Format: Hardcover
• Publication Date: 2026-07-28
• Page Count: 328